Introducing four new award-winning ciders from Thatchers

Britains leading independent cider maker, Thatchers, is now available via Brakes for the first time, offering four wonderful new ways to delight guests and drive sales. With 122 years and four generations of expertise shaping their craft, Thatchers carries the kind of heritage that resonates with customers who care about quality and provenance.

They’re renowned for making ciders that are as good for the environment as they taste in the glass. With two‑thirds of drinkers seeking responsibly made ciders, you can feel confident knowing Thatchers use 100% renewable electricity and even capture CO₂ produced during fermentation to use as bubbles in the cider.

Thatchers Gold, 4.8% ABV

A true Somerset classic, Gold boasts a delicious medium dry flavour, showcasing the very best of Thatchers’ cidermaking. Crafted in the foot of the Mendip Hills on the family farm, it uses a delightful blend of traditional cider apples to create a delicious, 4.8% ABV, golden cide.

Chosen by landlords and loved by cider drinkers. Gold continues to be a standout choice in hospitality. It is the No.1 choice in the free trade for both landlords and cider drinkers¹ for three years in a row – a sure sign that when people can choose, they choose Gold.

Thatchers Haze, 4.5% ABV

Haze offers a delightfully refreshing and naturally cloudy cider. Crafted from a thirst quenching combination of Discovery, Falstaff, Gala and Jonagold apples to create a crisp, sweet cider. It’s the juice of the Jonagold apple that brings the naturally cloudy appearance to this chilled cider.

Ideal for sunny-day sipping and relaxed socials, it’s the No.1 cloudy cider across both the on‑trade and off‑trade.

Thatchers Blood Orange 4% ABV

Bursting with natural blood orange flavour, this is a vibrant and sparkling cider. It’s crafted with juicy, aromatic apples chosen for their sweetness including Braeburn, Fuji and Gala. Their flavour combines deliciously with the blood orange for a sweet, refreshing cider that’s perfect for warmer days and evenings spent outside.

Thatchers Zero, 0.3% ABV

Thatchers Zero is leading the charge in Low & No, having nearly doubled sales in a category that has grown 87% year on year¹. It’s a best seller in pubs and supermarkets as it gives operators a delicious alcohol‑free option that doesn’t ask customers to compromise on taste.

Carefully crafted using a blend of cider apples with modern varieties such as Three Counties to deliver smoothness, the result is a full-bodied, medium dry, crisp, low/no cider. Great for when you want something low/no, but don’t want to compromise on taste.

Why stock cider?

It’s an exciting time for cider; Gen Z are drinking more cider than lager and they are heading out more often. All ages are drinking cider more frequently and it’s topping the charts for perceived value for money. In a challenging economic climate, that combination of quality and value is incredibly powerful.

Changing social habits are creating even more opportunity. Earlier occasions, midweek visits and food-led occasions are all on the rise, and cider fits these moments perfectly.

Put simply: cider is a category on the rise and with Thatchers’ generations of expertise crafting quality ciders that drinkers love, there’s no better time to start stocking and boost your profits.

Order Thatchers via Brakes today and give your customers a name they’ll recognise—and a taste they’ll come back for.

¹CGA Brand track, Oct 25