Fresh produce from the leader in the field
Our range
Exceptional fresh produce, just a click away
When it comes to fresh wholesale produce, you need a food supplier you can trust. As a Brakes customer, you have access to top quality products from Fresh Direct, the UK’s number one wholesale greengrocer. Thanks to long-standing partnerships with farmers, growers and producers, Fresh Direct’s specialist buyers source the best of the harvest. This provides you with a reliable, regular and great value supply of quality fresh produce all year round.
A world of fresh produce
With suppliers from Britain and across the globe, the Fresh Direct network is dedicated to offering the finest fresh produce. Fresh Direct and Brakes are committed to prioritising British when it’s in season and at its peak but have the partners in place to ensure assurance of supply year-round.
Extensive range and superior quality
Brakes customers benefit from access to over 300 varieties of fresh produce, all subject to stringent and diligent quality control. From staples such as potatoes and peppers, to micro herbs and mango, our range caters for every kitchen.
Consolidated delivery
Fresh produce will arrive with your regular Brakes delivery, providing less admin for you, and reducing the food miles that come with multiple orders from different suppliers.
Expert support
With the experience and position Fresh Direct has in the market, comes an unrivalled level of knowledge and insight. Brakes customers have access to the latest seasonal availability, emerging food trends and bespoke advice for your business needs.
Proudly supporting British produce
Best of British
It doesn’t get much better than British produce. Aside from all the food miles you’re saving and the valuable regional provenance you are adding to your menu, buying British supports food producers to continue to grow some of the best produce in the world.
We’re committed to buying British whenever best and in season, making it easy for you to put seasonal produce on your plates.
Meet our growers
Barfoots, West Sussex
Barfoots has operated as a family-owned business since it began in 1976. As growers, they believe in improving their impact on the world while producing delicious, nutritious vegetables, and they put sustainability at the core of their business.
Barfoots founder, Peter Barfoot, has a CBE for Services to Sustainable Farming, highlighting their expertise in sustainable agriculture and a desire to ‘do better’.
Bollo Natural Fruit, Murcia, Spain
Bollo Natural Fruit are located in Murcia, southern Spain, where the climate is perfect for top-quality lemon growth up to nine months of the year.
Their aim is to achieve net zero by 2030 and to become climate positive by 2050. To reduce carbon emissions, they are improving refrigeration systems and fruit-handling lines, investing in renewable energy projects and implementing a sustainable mobility strategy for more efficient transportation.
Peloton Produce, Lincolnshire
Peloton has gained a formidable reputation for producing some of the finest crops in the country.
Sustainability plays an important role at Peloton. Early crop is grown under polythene, but their process ensures that it can be reuses for several years until finally being recycled and reused once again. The company is also focused on the peat that is used in brassica production, experimenting with wood fibres to try to reduce the amount it uses.
Experts from field to fork
Impeccably sourced
All Fresh Direct suppliers are quality checked and pre-approved by auditors, and governed by a supplier code of conduct.
Expertly handled
Before making its way to you, our fresh produce goes through stringent and extensive quality control and is inspected for optimum condition. Our distribution centre is BRC storage and distribution centre accredited, and ISO14001 compliant.
Perfectly delivered
Your order is transported via temperature-controlled vehicles, in boxes specifically designed to ensure your produce arrives in perfect condition.