Hello, we’re innocent

We make drinks out of fruit, veg and anything else nature has going spare.

We might make little drinks, but we have big dreams to make the world a better, healthier place to live. That's why we're on a mission to be carbon neutral by 2030 (if not before), give 10% of our profits to charity and pack our drinks full of good stuff from Mother Nature.

No artificial sweeteners, no preservatives and definitely no other nonsense.

We make drinks out of fruit, veg and anything else nature has going spare

Innocent drinks are 100% natural, made with pure fruit and no added sugars or sweeteners. As a well-loved British brand, Innocent products are great for boosting sales across Café's, Education, Healthcare, Leisure and Business & Industry outlets. All bottles contain a minimum of 50% rPET and can be fully recycled.

Working with Brakes

Brakes list our full on-the-go range; we run independent account promotions; we support with tradeshows, Brakes Rewards.

Get in touch to find out more!

Getting your 5–a-day

People aren't getting enough fruit and veg in their diets, so we pack loads of it into every one of our juices and smoothies. Each one of our smoothies counts as 2 portions of your 5-a-day!

No added sugar

We’ve never added sugar to our drinks and we never will. The only sugar you’ll find in our juices and smoothies is the natural stuff that comes in fruit and veg.

Top of the class

innocent is the number 1 value driving healthy chilled drinks brand in the UK.

[Source: Nielsen GTC, Total GB, One shot = immediate consumption (IC), Total Branded, Value LC, MAT data up to 25.02.23]

“Ever since we first started selling smoothies at a music festival in 1999, we've been on a mission to make it easy for people to do themselves some good. We get our hands on the tastiest fruit and veg we can find, stick it in a bottle and never add any nonsense like sugar or concentrates. Or rubber ducks. Which should go without saying but you wouldn't believe how many people ask.”