Welcome to Walls!
At Wall’s, we’ve been making the nation’s best-loved ice creams for quite some time – over 100 years! So when it comes to ice cream, it’s fair to say we know our stuff.
10 of the top 12 selling impulse ice creams in the UK are from the Wall's range*. Our household brands include Magnum, Solero, Cornetto, Twister and Calippo – and that’s just the beginning.
We know that nothing drives happiness like ice cream – it’s actually scientifically proven. Scroll down to find out more about what makes Wall’s ice cream special, and how we can help you to grow your ice cream sales.
(*) Nielsen GB_Tot Cov during YTD 9/11/24
Why stock Wall’s?
Market Leaders: Wall’s is the UK’s #1 ice cream supplier*, with top brands like Magnum¹, Ben & Jerry’s, Cornetto and Calippo.
Family Favourites: With flavours to suit everyone, the Wall’s range includes Twister, the #1 kids’ out-of-home SKU*, loved by the young and young at heart.
Sustainability at Heart: Supports operator goals with recyclable intatives and Rainforest Alliance sourcing.
Guaranteed Sales Impact: The Wall’s range is sure to please customers and our extensive range of NPD helps drive this year after year.
(*) Nielsen GB_Tot Cov during YTD 9/11/24
Wall’s has it all!
Home of beloved brands: Magnum, Twister, Solero, Feast, Cornetto.
Magnum Classic & White Chocolate: #1 & #2 best-selling impulse SKUs* in the market.
Leaders in indulgence and fruity refreshments
Top choices for kids: #1 Calippo Orange & #2 Twister Pineapple*.
Adult favourite: Solero Exotic, #1 Adult Refresh impulse SKU*.
10 out of 12 top impulse ice cream SKUs by Wall’s*.
Diverse range for all tastes and budgets, with constant innovation.
Source: (*) Nielsen GB_Tot Cov during YTD 9/11/24
NEW Magnum Double Cherry & Double Hazelnut
Always a hit with customers, Magnum is the #1 ice cream in the UK and had the #1 new product releases in both 2023 and 2024¹ – so this launch is sure to be another bestseller!
Stock your freezers with luxurious blackcurrant-raspberry ice cream marbled with cream-flavoured ice cream with a sour cherry sauce and a cracking milk chocolate shell. Or a decadent blend of hazelnut and caramel-almond flavoured ice creams covered in a salted hazelnut sauce and coated in white chocolate with caramelised hazelnut, almond, and pistachio pieces.
Source: (*) Nielsen GB_Tot Cov during YTD 9/11/24
New Treats to Boost Your Freezers: Twister Mallow & Haribo Push Up
NEW Haribo Push Up
Haribo, the #1 gummy brand worldwide*, now in ice cream! Fruity flavours and playful design make it a family favourite in the making.
NEW Twister Mallow
A fun twist of marshmallow ice cream, grape water ice, and raspberry-apple fruit ice. Made with real fruit and plant-based ingredients.
Keep freezers fresh and use Wall’s free POS to boost sales all year.
Source: (*) https://www.haribo.com/en-gb
Scoop up Extra Profits for you Pub
Looking for a simple way to increase sales and keep customers coming back?
Wall’s ice cream range is a perfect addition for your pub, offering treats that will help boost profits, attract new and existing customers and drive repeat visits.
Shop the range
*Nielsen GB Total Cover YTD to 06/08/22 ^Unilever Global Retail Development Workplace Channel Blueprint †Nielsen GB Total Cover YTD to 06/08/22 1: From purees and fruit juice from concentrate. Excludes Calippo Cola.
