Welcome to Walls!​
At Wall’s, we’ve been making the nation’s best-loved ice creams for quite some time – over 100 years! So when it comes to ice cream, it’s fair to say we know our stuff.​
10 of the top 12 selling impulse ice creams in the UK are from the Wall's range*. Our household brands include Magnum, Solero, Cornetto, Twister and Calippo – and that’s just the beginning.​
We know that nothing drives happiness like ice cream – it’s actually scientifically proven. Scroll down to find out more about what makes Wall’s ice cream special, and how we can help you to grow your ice cream sales.​
(*) Nielsen GB_Tot Cov during YTD 9/11/24
Why stock Wall’s?
Market Leaders: Wall’s is the UK’s #1 ice cream supplier*, with top brands like Magnum¹, Ben & Jerry’s, Cornetto and Calippo.
Family Favourites: With flavours to suit everyone, the Wall’s range includes Twister, the #1 kids’ out-of-home SKU*, loved by the young and young at heart.
Sustainability at Heart: Supports operator goals with recyclable intatives and Rainforest Alliance sourcing.
Guaranteed Sales Impact: The Wall’s range is sure to please customers and our extensive range of NPD helps drive this year after year.
(*) Nielsen GB_Tot Cov during YTD 9/11/24
Wall’s has it all!
Home of beloved brands: Magnum, Twister, Solero, Feast, Cornetto.​
Magnum Classic & White Chocolate: #1 & #2 best-selling impulse SKUs* in the market.​
Leaders in indulgence and fruity refreshments
Top choices for kids: #1 Calippo Orange & #2 Twister Pineapple*.​
Adult favourite: Solero Exotic, #1 Adult Refresh impulse SKU*.​
10 out of 12 top impulse ice cream SKUs by Wall’s*.​
Diverse range for all tastes and budgets, with constant innovation.​
Source: (*) Nielsen GB_Tot Cov during YTD 9/11/24
NEW Magnum Double Cherry & Double Hazelnut
Always a hit with customers, Magnum is the #1 ice cream in the UK and had the #1 new product releases in both 2023 and 2024¹ – so this launch is sure to be another bestseller!
Stock your freezers with luxurious blackcurrant-raspberry ice cream marbled with cream-flavoured ice cream with a sour cherry sauce and a cracking milk chocolate shell. Or a decadent blend of hazelnut and caramel-almond flavoured ice creams covered in a salted hazelnut sauce and coated in white chocolate with caramelised hazelnut, almond, and pistachio pieces.
Source: (*) Nielsen GB_Tot Cov during YTD 9/11/24
New Treats to Boost Your Freezers: Twister Mallow & Haribo Push Up
NEW Haribo Push Up
Haribo, the #1 gummy brand worldwide*, now in ice cream! Fruity flavours and playful design make it a family favourite in the making.
NEW Twister Mallow
A fun twist of marshmallow ice cream, grape water ice, and raspberry-apple fruit ice. Made with real fruit and plant-based ingredients.
Keep freezers fresh and use Wall’s free POS to boost sales all year.
Source: (*) https://www.haribo.com/en-gb
Scoop up Extra Profits for you Pub
Looking for a simple way to increase sales and keep customers coming back?
Wall’s ice cream range is a perfect addition for your pub, offering treats that will help boost profits, attract new and existing customers and drive repeat visits.
Shop the range
*Nielsen GB Total Cover YTD to 06/08/22 ^Unilever Global Retail Development Workplace Channel Blueprint †Nielsen GB Total Cover YTD to 06/08/22 1: From purees and fruit juice from concentrate. Excludes Calippo Cola.
