Introducing NEW Cadbury Grab & Go Bars

Introducing the NEW Cadbury Dairy Milk Grab & Go Bars 56g - a perfectly portioned chocolate bar designed to re-ignite growth in chocolate singles by meeting changing shopper needs: faster-paced lives, more on-the-go snacking, and demand for portable, lunchbox-friendly formats.

Available in three iconic flavours - Cadbury Dairy Milk, Marvellous Creations (Popping Candy), and Chopped Fruit & Nut - these bars sit between standard chocolate bars and larger chocolate blocks, offering shoppers a treat they can enjoy now, save some for later, or add to their lunchbox for the perfect midday pick-me-up.

Why Stock Cadbury Grab & Go Bars:

• Lunchbox Perfect - At just L140mm x W52mm x H11mm, the 56g format is perfectly sized to fit into standard lunchboxes, meal deal packaging, and grab-and-go fixtures. It's the treat that completes the meal.
• Built for On-the-Go - Designed for shoppers who want a Cadbury treat that is easy to carry, easy to portion, and suitable for snacking through the day. Particularly relevant to lunch top-ups, work breaks, commutes, afternoon treat and informal sharing between two people.
• Drives Incremental Sales - These bars are positioned for different missions from chocolate blocks and share bags. Blocks are more planned and often eaten at home; Grab & Go Bars are impulsive, personal, and out-of-home - giving you an additional purchase rather than simply swapping one Cadbury format for another.

How to Maximise Your Grab & Go Bars Sales

• Merchandise in the right place - Stock in the chocolate singles/impulse chocolate section, adjacent to larger single-serve format
• Dual-site near lunch fixtures - Where space allows and if legally compliant, place near food-to-go, coffee, soft drinks, or till points to capture shoppers looking for a treat alongside their lunch.
• Stock all three variants - Cadbury Dairy Milk, Marvellous Creations, and Chopped Fruit & Nut. Variety drives repeat purchase and gives every lunchbox a different treat each day.

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