Clipper Teas launches new premium Pyramid tea bags

When customers order a cup of tea, they expect great taste. Now, Clipper Teas is bringing a new premium format to foodservice, designed to deliver a fuller, more rounded tea experience.

The new Clipper Pyramid tea bags feature a three-dimensional pyramid shape and larger-cut ingredients, giving the tea leaves more room to move and expand as they infuse. The result is a more powerful flavour, aroma and colour – helping operators serve a premium cup that makes everyday tea moments feel a little more special.

The new range brings together seven of Clipper’s top-performing flavours in the out-of-home channel: English Breakfast, Decaf, Earl Grey, Green, Peppermint & Spearmint, Lemon & Ginger and Rooibos.

Premium tea that’s good for people and the planet

Great taste is increasingly just one part of the equation. Customers are also looking for products that reflect their expectations around sustainability and responsible sourcing.

The new Clipper Pyramid tea bags are made from natural PLA derived from non-GMO sugar cane. The tea bags can be composted and added to food waste, while the packaging is fully recyclable.

This latest launch builds on Clipper’s long-standing commitment to organic and ethical tea. Clipper teas are sourced from organic and Fairtrade tea estates. As part of the brand’s DNA, Clipper is the UK’s first and longest-standing Fairtrade tea brand, even helping to write the Fairtrade tea standards in 1994.

Made with Clipper’s expertise

Clipper has been producing tea at its factory in Dorset for more than 40 years. As part of Ecotone UK, the brand combines its tea sourcing and blending expertise with a deep commitment to natural ingredients and responsible sourcing.

The Dorset factory produces more than one billion tea bags each year, sourcing its tea leaves from top quality tea estates and supplying tea to more than 50 countries around the world.

For cafés, restaurants and hotels, the new Pyramid range offers a simple way to elevate a classic brew. From the much-loved English Breakfast alongside a cooked breakfast to refreshing Peppermint & Spearmint after a meal, there’s a flavour to suit different occasions and customer preferences.

Bring a premium tea experience to your customers

Whether it’s a morning coffee-shop visit, a hotel breakfast or an after-dinner cuppa, tea continues to be an important part of the out-of-home experience.

With its larger-cut ingredients, distinctive pyramid format and seven popular flavours, Clipper Pyramid tea bags are designed to deliver a richer, more rounded cup while staying true to the brand’s organic and ethical principles.

Explore the new Clipper Pyramid range and discover how you can bring a premium tea experience to your customers.