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Why Stock the Three Colas?

07 May 2026

The Power of Three – Coke Trademark in Great Britain is a £4.2 billion mega-brand.

1. Coca Cola Classic - The largest Soft Drinks brand 

2. Coca Cola Zero Sugar - The fastest growing Cola  

3. Diet Coke - 25% of households enjoy every year.

Only 1 in 4 Light Coke Shoppers purchase across both Diet & Zero.  What’s Driving Cola Growth? Hint: It’s All About Cherry!  Cherry-flavoured Colas have delivered +4.5% value growth over the last 52 weeks, outperforming the overall Total Cola category, which grew +2.0% in the same period. Within Light Colas, Cherry flavours have shown even stronger performance, achieving +9.0% value growth, compared to +3.0% for the Total Light Cola category.

Latest industry news

Foodie Expo

Brakes adds additional Foodie Expo

08 October 2026

Following the success of its 2026 Foodie Expos, Brakes, Britain’s leading foodservice wholesaler, has announced an additional event at Ashton Gate Stadium in Bristol on 21 October.