Coldpress: Big Flavour, Longer Life and a Better Way to Enjoy Juice

Coldpress was created for customers who care about flavour, quality and smarter everyday choices. The range brings together vibrant fruit, carefully developed recipes and High Pressure Processing - known as HPP - to create drinks that taste just like fresh, look premium and work well in busy foodservice and retail environments. 

For cafés, caterers, workplace dining, hotels, restaurants and grab-and-go operators, chilled drinks need to do more than simply fill a fridge. They need to sell easily, taste consistently good and offer a clear point of difference. Coldpress delivers on all three. 

Unlike traditional heat pasteurisation, HPP uses pressure rather than heat to help protect the natural flavour, colour and character of the fruit. It also supports a longer chilled shelf life, which can help operators reduce waste, manage stock more easily and offer a premium drinks range with confidence. 

The featured line-up is bright, simple and customer-friendly. Valencia Orange Juice delivers a classic citrus hit with broad appeal. Pink Lady Apple Juice offers a crisp, lighter apple flavour with a premium single-orchard provenance. Mango Passionfruit Smoothie brings a tropical, sunny flavour profile, while Strawberry Banana Smoothie offers a familiar, family-friendly combination with a creamy fruit character. 

Selected Coldpress drinks are also packed with added vitamins, giving customers everyday refreshment with an extra benefit. This makes the range a strong choice for breakfast occasions, lunch deals, workplace fridges, cafés and chilled grab-and-go displays. 

Coldpress also has a credible sustainability story. The brand focuses on keeping food miles low, with fruit and veg grown and packed locally wherever possible. It also uses wonky fruit that many retailers might otherwise reject, helping make better use of produce that still tastes great. Packaging is another important part of the sustainability story - Coldpress bottles are made from a minimum of 60% recycled plastic, with the ambition to increase this further. The brand is also actively reducing the weight of its bottles to help lower plastic use across the range. 

For Brakes customers, Coldpress offers a strong combination: premium chilled drinks, recognisable flavours, added vitamins, longer chilled life, vibrant packaging and a sustainability message that feels relevant and easy to understand. Whether served with breakfast, added to a lunch deal, stocked in a café fridge or offered in hospitality and workplace settings, Coldpress gives customers a refreshing choice that feels modern, colourful and considered. 

With big flavour, longer life and a better approach to juice, Coldpress is a smart way to upgrade your chilled drinks range.