Expanding Fruitypot family with two new launches

Due to strong consumer demand, JellySqueeze Raspberry is now available to the wholesale sector. The flavour has already proven its popularity in UK retail, where JellySqueeze is the number 1 jelly pouch brand in the UK^*. By bringing this flavour into out‑of‑home, operators can now offer the same raspberry taste families already buy for their children’s lunchboxes, helping to bridge the gap between retail and foodservice experiences.

Because it’s a flavour people already know and love, JellySqueeze Raspberry is an easy choice for menus in education, leisure and travel. The recognisable brand helps drive selection and confidence, while the fun, squeezable pouch is ready to eat, ambient with a long shelf life, suitable for vegans and vegetarians, contains no added sugar (naturally occurring sugars only) and no sweeteners. 

The pouch format is ideal for lunchboxes, grab‑and‑go occasions and controlled portion service, while the ambient nature and long shelf-life support flexible stock management across high‑volume environments.

Alongside JellySqueeze Raspberry, we’re also launching Fruitypot Peach & Pear in Raspberry Jelly, a brand‑new flavour and an exciting extension of the Fruitypot range. This product is now available in a pot‑only format, responding to customer demand for simpler, more cost‑efficient packaging.

Previously, Fruitypot fruit in jelly was only available in a format that included a wooden spoon. The new pot‑only option delivers the same great taste and quality, while reducing packaging components, supporting operational efficiency and improving value for money.

This launch follows the proven success of our fruit in juice pot‑only range, which has already demonstrated strong uptake in cost‑sensitive catering environments. The combination of peach and pear with raspberry jelly delivers a fresh, fruity flavour profile that adds variety to dessert menus while remaining widely appealing.

As with the wider Fruitypot range, the product is pre‑portioned, ready to eat and ambient, making it easy to store, serve and manage, with minimal food waste. Fruitypot recipes contain no added sugar (contains naturally occurring sugars) and no sweeteners, making them an ideal dessert choice for a wide range of sectors including education, healthcare, leisure and out of home.

_{* source: MyKantar WorldPanel, 52 weeks ending 25/01/2026}