Why Serving Good Karma is Good for Business

We think drinks shouldn’t just look good, they should taste good and do good too.

That’s the idea behind Karma Drinks, now available through Brakes. Crafted from real, organic, and Fairtrade ingredients, these premium soft drinks are built to perform in your fridges and make a massive difference far beyond the glass.

Back in 2010, Karma’s founders travelled to Sierra Leone and discovered that the original ingredient behind cola the humble kola nut had disappeared from modern recipes. To fix this, they created a ‘cola with a conscience,’ putting the real ingredient back in and ensuring farmers receive fair pay. Since day one, 1% of revenue from every single drink sold goes straight back to the growers and their communities through the Karma Foundation. Not profit. Revenue. From the very first bottle, this has helped build schools, secure clean water, and protect the Gola Rainforest.

In a busy kitchen and front of house, things just need to work. Karma Drinks delivers a reliable, fully traceable range with zero fuss. Because better sourcing grows better ingredients, operators notice a deeper, more authentic flavour profile than mass-produced alternatives. Their vibrant range includes bold, refreshing flavours like the newest launches, Cherry Lee and Tropikool bright, juicy, feel-good options your customers will love.

Guests care more than ever about where their drinks come from. Karma Drinks is proudly in the top 5% of B Corp Certified businesses globally, meaning they meet the toughest standards for social and environmental impact. They have never used plastic bottles, making them an easy way to lighten your footprint.

Putting Karma Drinks on your menu tells your guests that you choose quality with a positive impact. Through Brakes, getting started is simple. You get the reliable delivery you expect, with an ethical upgrade that helps your business stand out. Pick up a drink, do a little good. Simple as that.