McVitie’s Introduces Jaffa Elf and Christmas Penguin Milk Chocolate Treats

Classic Favourites with a twist from a trusted brand

These innovative launches inject fresh energy into Christmas confectionery and represent McVitie’s first step into the booming novelty chocolate character category. Growing at 12.7% year on year ^{(NIQ data)}, the segment presents a significant opportunity, with Jaffa Elf and Christmas Penguin bringing trusted brands, playful personalities and standout festive appeal.

Packed with festive personality, the Jaffa Elf features delicious milk chocolate filled with a tangy orange centre and biscuit pieces, while the Christmas Penguin combines smooth milk chocolate, indulgent chocolatey cream and crunchy Penguin biscuit pieces to create a fun and flavourful seasonal snack

Added value Merchandising Options

Individually wrapped for convenience and presented in eye-catching shelf-ready packaging our seasonal chocolate treats are the perfect solution for a wide range of foodservice environments, including:

• Café counters
• Leisure and visitor attractions
• Workplace and university catering
• Food-to-go destinations
• Convenience and grab-and-go outlets

More than just a seasonal treat, our Jaffa Elf and Christmas Penguin offer excellent opportunities to drive incremental sales through cross-selling and meal deal promotions.

Maximise sales by:

• Positioning alongside coffee machines and hot beverage stations to encourage companion purchases
• Include them within meal deal offers to increase basket spend
• Using the eye-catching branded packaging to create impactful displays at till points, service counters and high-footfall shelf locations

With their broad consumer appeal, convenient format and strong merchandising credentials, our seasonal treats are a simple way to enhance your on-the-go and impulse snack offering.