Choose your happy with new Boston’s Doughnuts from Country Choice
20th September 2024
Country Choice, the UK's leading supplier of in-store bakery and retail foodservice products, has launched a new brand - Boston’s Doughnuts, in two formats: hand-topped, and thaw and serve.
The Boston’s Doughnuts hand-topped range allows convenience retailers to bring an element of customisation, as well as premiumisation, to their doughnut offer. With indulgent fillings and toppings, they are quick and easy to prepare and enable retailers to create a real point of difference through genuine innovation and the opportunity to compete in the premium doughnut sector. Branded toppings include Lotus Biscoff, Cadbury, Oreo, McVities Jaffa Cakes, Jammie Dodgers and Fox’s, as well as three types of chocolate chips, mini beans, fudge pieces and crunchie pieces. There is an exciting core range, plus specials for Halloween, Christmas, Pride and Easter, meaning that there are over 30 different varieties.
Alongside the hand-topped products, Boston’s Doughnuts also offers a selection of thaw and serve options. Ther are three indulgent and innovative puddle doughnuts – Caramel, Lemon Meringue, and Speculoos - that have a prominent, visible puddle filling giving them a unique look and texture. These are joined by three assorted mini Crodots - a cross between a classic doughnut and a croissant - including a dark mini Crodot with nibbed hazelnuts, a sugared mini Crodot, and a white mini Crodot with chocolate flavour sprinkles. Completing the thaw and serve range are three traditional filled ring doughnuts – Caramel Dot, Strawberry Sprinkle and Triple Chocolate - that require just two hours of defrosting before they are ready to be put on display.
To help retailers merchandise the Boston’s Doughnuts range Country Choice has created a number of eye catching branded boxes that come flat packed, fit perfectly into the Boston’s Doughnuts branded units, and are available in both single and twin pack sizes. Place a branded Boston’s Doughnuts sticker on the box to add a finishing touch. There is also a range of fully branded display units suitable for all retail spaces and including free-standing, counter-top and on-shelf solutions. Other merchandising support comes in the form of posters, car park banners, forecourt bollard covers, and window vinyls.
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