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Brakes launches Bubble Waffles

08 September 2025

Brakes, the UK’s leading foodservice wholesaler, is launching a new range of on-trend bubble waffles.

Bubble waffles, which originated in Asia, have been setting social media alight. And now, Brakes is making them available to Britain’s foodservice sector, without the need for any specialist equipment.

Traditionally served sweet with ice-cream, fruit or sauces, Sysco Classic Bubble Waffles are the ultimate fast and fun menu addition. For a savoury twist, bubble waffles are great for fillings including chicken, cheese and bacon and add a fantastic twist to breakfast menus.

Paul Nieduszynski, CEO of Sysco GB, said: “Bubble waffles are the latest must-have for menus, but, until now, chefs have needed specialist equipment to make them. The new range of Sysco Classic Bubble Waffles gives food businesses the opportunity to capitalise on the hype, without the capital investment. A no-prep, hassle-free solution for chefs looking to update their menus and appeal to a new range of consumers.”

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