Sysco Launches Brands Range in GB

18 July 2023

Sysco has launched a new range of own-brand products in Great Britain. The range covers everything from the basic, everyday items chefs need, to the finest premium ingredients sourced from around the world.

Sysco Brand products compare favourably with other leading foodservice products and are backed by Sysco’s best-in-class quality assurance guarantee. The Sysco Brands family of products will be made available to all Sysco’s British businesses, including Brakes, kff and Medina Foodservice, and consists of reliable and high-performing products across three different tiers: Sysco Essentials, Sysco Classic and Sysco Premium.

Sysco Premium offers superior products that stand out for the quality of their ingredients. They are sourced across the world and offer premium performance and exceptional value.

Sysco Classic provides quality products that are a match for any branded product, while giving more value for the price. This extensive selection can be found in all product categories from store cupboard staples, fresh and frozen foods to prepared products.

Sysco Essentials offers fantastic value, as well as delivering greater consistency than other economy brands. Products in the range provide a low-cost option for foodservice operators.

Stuart Smith, Merchandising Director for Sysco in GB, said: “The Sysco brand is hugely successful in the US, where it has built a strong reputation for quality and value. The new range we’ve introduced in Great Britain will help customers here more easily identify the products they want, while giving them confidence what they’re selecting is backed by the quality and value you’d expect from the world’s leading foodservice supplier.”