Brakes doubles up at The Drum awards

Brakes, the UK’s leading foodservice wholesaler, has won two awards at the UK’s leading marketing awards, The Drum Awards.

The wholesaler won a Gold Award in the Food & Beverage category and a Silver in the SEO & PPC Integrated category for its care home campaign. The programme identified practical challenges facing care homes and demonstrated how Brakes could help meet them through its food and drink ranges, service offers and added value support.

Paul Nieduszynski, Chief Executive of Sysco GB, said: “Our campaign was based on a comprehensive research programme, which identified the key issues facing care homes. As a result, we were able to share the solutions which made a real difference to catering operations within care homes from the food they need to the added value services that make their lives easier.

“We’re delighted that the judges recognised the success of the campaign, and the difference that it has made to care homes.”