Best of British
As a customer, all fresh produce you receive is supplied by Fresh Direct, the UK’s number one wholesale greengrocer. They take pride in working closely with British growers and producers to bring you the very best in fresh, seasonal ingredients.
Sourcing from expert suppliers across the UK, the Best of British range champions high-quality, responsibly grown produce that celebrates Britain’s rich food heritage.
From the vibrant sweetness of Isle of Wight tomatoes and the first cut of British asparagus, to field-grown rhubarb, edible flowers and vertically grown rocket, the Best of British range showcases the very best of the season.
This year also sees an exciting expansion in microgreens, baby leaves and chef-focused speciality lines - delivering flavour, colour and texture straight to your kitchen. Their expert procurement team selects produce at its seasonal peak, ensuring outstanding taste and consistency.
With sustainability and long-standing grower partnerships at the heart of sourcing, Fresh Direct are proud to support British agriculture while providing the quality and versatility your menus deserve.
At the beginning of 2026, Fresh Direct reached an important milestone in its sustainable sourcing journey, delivering on their commitment to all contracted British growers being LEAF Marque certified by 2026, marking a significant step forward for responsibly grown British produce in foodservice.
LEAF Marque accreditation means growers are independently verified against a whole-farm sustainability standard. This covers critical areas including soil health, biodiversity, water stewardship and energy management, helping drive continuous improvement at farm level.
