Traceability, provenance, and quality are key to what the Prime Meats brand stands for, with a commitment to animal and farm welfare assurance schemes, while also supporting British farmers wherever possible. Our people and suppliers also consider the environment at every stage of the procurement and supply chain.
The Prime Meats range has been expanded to cover Chicken, so now covers Beef, Lamb, Pork, Turkey and Chicken. This provides Brakes customers with more products available to them that meet the strict Brakes technical standards.
We demand the strictest standards of quality, safety and food hygiene. All suppliers to Prime Meats are British Retail Consortium (BRC), Global Standards certified or equivalent, giving customers both peace of mind and a high quality product.