Core Mars lines
When it comes to confectionery, we know space is limited, that’s why it is important to maximise your sales by stocking the best-selling products. The Top 20 singles on their own account for 66% of all singles sold, and Mars have some of the best-selling brands and products in the category. For example:
- MARS is the UKs No1 substantial bar brand worth over £93.5 million and 6th biggest chocolate brand. It is over 80 years old and the first product to reduce saturated fats
- SNICKERS is the No1 selling bar worldwide worth 3.6 billion. It is the UK No2 bar brand
- TWIX is the 3rd best-selling bar in foodservice, and has a brand value of over £47.7m. TWIX is the perfect partner to accompany a hot drink – 46% of confectionery is consumed with a hot drink.
- GALAXY is the No 1 Mars UK Brand and UK’s 2nd biggest brand – as well as the nations favourite (6 out of 10 consumers prefer GALAXY)! It is the UK’s biggest advertised chocolate brand
- MALTESERS is the No1 best-selling Bitesize product in the UK – 1 pack of Maltesers is bought every second in the UK! MALTESERS was also the 1st MARS product to proudly carry the Fairtrade mark.
- M&M’s is the No.1 Confectionery brand globally, and is one of the fasting growing brands in the UK - Over last year 1.5m new households started buying M&M’s!
Sources: OOH SalesOut Value Sales MAT P1 2016, Nielsen MAT Total Coverage & Independents Value Sales & Units Sold 02.01.2016 and 30.01.2016, Nielsen CPS Repeat Purchase (Households) EDC Total GB - 30 Jan 2016, Nielsen MAT Scantrack Total Coverage Number of Households to 30.01.2016, Nielsen Total GB 52 wks P1 2016 vs 2015 (Category - core brands and Mars core brands), TNS WP Shopper Research 2013, Euromonitor International 52w/e 20.10.2014, MMR Research Worldwide 2014, Nielsen Penetration Total GB MAT P1 2016, Kantar WPO FOTG Penetration Traditonal Impulse 31.01.16 YOY, Nielsen MAT P10 2015 Units Sold Conversion
- SIG Value Sales 52 w/e 16th June 2012, including Duos & Kingsize 2. Minatec Equipment trial July 2011. 3.SIG Value Sales 52 w/e 16th June 2012 of the Chocolate bags category