Flawsome!

We grew up eating fruit from Nan’s orchard and from the garden at home. Fruit was grown in real weather, eaten in season and full of flavour.

At university in Wales, we kept seeing the ‘Love Food, Hate Waste’ campaign by WRAP. It stated that 4.4 million apples were thrown away every day. Good fruit was rejected for size or looks and whole pallets were turned away right when flavour was at its peak. Hearing that never sat right with us.

We decided to start a business with only £800 and twins on the way. We began buying wonky and surplus fruit so growers could sell more of what they had worked hard to grow. We chose to cold-press the fruit because it protects fresh fruit taste without needing to add flavourings, sugar or sweeteners. Cafés poured it, families stocked it and people told us it tasted like real fruit, which is exactly what we wanted.

That’s how Flawsome! took shape. Now, we continue to rescue what’s in season, treat it with care and make juices you want to drink every day. You get an easy way to enjoy real fruit whilst we waste less of it, together.

Flawsome!’s brand new 1 Litre range that launched in late 2025 was developed specifically for OOH. This larger format offers all the flavour in a new gallery-worthy carton, inspired by the masters of the art world. It’s designed to look beautiful on a bar, in a restaurant and your own kitchen shelf.

Named the Wonky Fruit Masterpiece, the range is made with the same cold-pressed juice as the brand's smaller bottles, only now dressed in art-inspired packaging and scaled to help save even more wonky fruit.

As part of the brand's offering, Flawsome! hold a Recipe Book/Bible which holds a great selection of cocktails and mocktail inspiration, perfect for adding something a little bit wonky to your drinks menu.

The Dawn of Lemonade

Ingredients:

100ml Flawsome! Lemon Juice

2 tbsp Agave Syrup (adjust to your preferred sweetness)

Top up: Sparkling Water (or Still Water for a traditional style)

Ice: Generous amount of cubed ice

Garnish:

Lemon slices

Mint garnish

Ice

Glass: A tall highball or a rustic mason jar.

How to make:

The Base: Pour the Flawsome! Wonky Lemon Juice into your glass or a pitcher.

Sweeten: Stir in the agave syrup until fully dissolved into the juice.

The Sparkle: Top with an equal amount of sparkling (or still) water.

The Chill: Fill the glass to the brim with ice to keep the flavors sharp and bright.