YouTube stars the Sidemen are making waves in the food world with their new Sides impulse ice cream range, now available at Brakes. This exciting collection offers bold, indulgent flavours perfect for grab-and-go moments. It features two 110ml tubs—Marshmallow Cake and Chocolate Fudge Brownie Cake—plus an American-style cookie, Cookies & Cream cookie, and a Stracciatella stick. Recently, a new Chocolate & Vanilla Cone was added to the lineup. Designed to captivate younger consumers and foodservice operators alike, this trend-driven range aims to boost dessert sales with standout taste and appeal.