Crisps are the UK’s most popular pub snack!
“41% of alcohol consumers pair their drinks with a snack”*
Offering the perfect selection of crisps & snacks is vital for pubs to maximise their sales. Yet with so many to choose from, how can you possibly decide which ones to stock?
Let’s start with some vital insight:
- Nachos are growing at a rate of 55% in away from home outlets such as pubs*
- 40% of people purchase their favourite snack when visiting a pub
- Pub customers that buy crisps spend on average £2.50 more per visit!
Using our research, we’ve put together a simple 4 step process outlining the key areas to consider when selecting the perfect range for your pub:
- DORITOS HOT NACHOS – THE PERFECT CULINARY OFFERING FOR ALL PUBS
- Premium crisps have grown +191% vs last year in pubs, making them a vital component of the pub range*
- Explore Britain’s most loved crisps brand Walkers
- Add the Best-selling snacks & nuts to complete the perfect range
Hitting each of these need-states is crucial in driving customer satisfaction. Be sure to explore our Doritos Nachos offering, select your preferred premium & core range products, and finally add a selection of tasty snacks & nuts to complete!
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Doritos Hot Nachos
Nachos are significantly on the rise, having grown +55% in away from home outlets such as pubs. Nachos are quickly becoming the perfect menu proposition, proving easy to make, whilst also offering a high margin for each outlet.*
That’s why we are EXTREMELY EXCITED to announce that this year we launched DORITOS NACHOS, meaning that you can now serve the UK’s #1 tortilla brand as your nacho offering!*
Please contact Simon.ball@pepsico.com for free warmers, aprons, trays to serve & more!
Here’s 3 important benefits to adding Doritos to your menu:
- Doritos is the No1 Tortilla Chip brand*
- Keep customers at the bar longer with a portion of nachos
- The Doritos brand has the proven ability to increase traffic and conversion
Pipers Crisps – The MUST STOCK Premium Brand in Pubs
Introducing our premium potato-based snacks – Pipers Crisps – which has more than doubled in size within the away from home channel in the last 3 years*
Premium snacks represent a significant advantage over ‘standard’ and ‘value’ crisps in terms of their rate of sale and price/margin; premium crisps command around a 30% price premium over quality mainstream products.
Now is the time to capitalise on the premiumisation trend that is sweeping across the industry!
Pipers has won a massive 52 great taste awards, and as recently as this year was voted the BEST SNACK BRAND by readers of Fine Food Digest. No wonder Pipers is now established as the #1 premium crisps brand in pubs*
BRING THE FLAVOUR WITH WALKERS
It won’t come as a surprise that there are two key reasons why a customer purchases crisps from a pub:
- Taste
- “It’s my favourite”
This makes Walker’s crisps an absolute must stock!
Specifically Walkers Cheese & Onion, Ready Salted and Salt & Vinegar are the top three best-selling crisp products within pubs, so are a sure winner to meet the needs of customers.*
Be sure to bring the flavour with MAX, the perfect accompaniment to a beer, and a brand that will sweep up those customers looking for some hunger filling crunch!
Snacks & Nuts in Pubs
An offer that includes Pipers, Walkers & MAX, together with an accompanying family favourites snack and nuts offering to broaden the appeal, is key to driving savoury snack sales for outlets.
Wotsits and Quavers therefore present the perfect family favourite snacking brands, emphasised by the fact that combined they have grown a massive +20% vs last year!*
Don’t forget those Nuts, with Nobby’s possessing 3 of the top 5 best-selling nuts products in Pubs, making Nobby’s the perfect choice for your outlet.*
Kantar World Panel, Total OOH, Spend, Nachos, 12 w/e 15 May 22 vs 2019
Sales Out & TWC, Foodservice Ship Value, Pubs & Clubs, Premium Crisps YTD Data to WE 28.08.2022
Sales Out & TWC, Foodservice Ship Value, YTD Data to WE 28.08.2022
Pubs (MINTEL Crisps, Savoury Snacks and Nuts, January 2019)
Pubs premium ¹Salesout, Foodservice, L3Y MAT W/E 30.01.2022
Pubs premium (Source: Kantar – Crisps Snacks & Nuts £sales in Pubs prior to COVID 19)
Pubs Crisps (Source: Salesout L52w/e 17th May 20)
Pubs Crisps Max Source; SalesOut, L13W WE 03.10.2021
Pubs snacks & nuts (Source, Nielsen, Single serve, MAT WE 20.11.2021)
Nuts - Source; Salesout, Foodservice, Pubs & Clubs, Nuts, MAT L52W W/E 17.04.2022