NEW fresh tomatoes, the true taste of summer
This month, in time for British Tomato Fortnight, through our Partner’s Fresh Direct, we’re excited to be offering a new range of the tastiest tomatoes you will ever have tasted. The true taste of summer, these juicy, premium, deep red tomatoes will elevate any dish.
Where it began
Formerly ‘The Tomato Stall’, founded in 2007, Isle of Wight Tomatoes grows tomatoes renowned for their excellent flavour and innovation, grown on the island with the most hours of sunshine in the UK.
Innovation
‘Zero waste, maximum taste.’ Fruit is fully developed on the vine, providing maximum ripeness, higher sugar content and fuller flavour.
The company works alongside seed companies globally to create and trial over 200 new varieties to seek the best varieties for the future.
Sustainability
Isle of Wight Tomatoes encourages native bumblebees to pollinate 40 varieties of tomato across 27 hectares of glasshouses, using a closed-loop biodegradable system. This means all crop waste is recycled to enrich the organic soil.
Rainwater is stored and used in the growing process, with excess heat and CO2 from local power generators used to heat glasshouses and reduce emissions.
