The free-from market is growing at a fast pace attracting not only those with food allergies but consumers looking to exclude certain ingredients from their diets.

In the pub sector alone, almost 40% of consumers now look for gluten-free and other diet-related alternatives on menus*.

Our free-from products offer the highest levels of choice, consistency, taste and safety, all produced to rigorous technical and quality standards. We also offer market-leading dairy-free and gluten-free products across all our ranges.

So, get ready to be inspired by a fantastic selection of on-trend and ever so inspiring food!

* Mintel Pub Catering Report, 2018


It’s estimated that 1-2% of adults in the UK have a food allergy, however, there has been a dramatic rise in recent years in the number of people that believe they have a food allergy or intolerance, according to the NHS (National Health Service).
Mintel Free From Report, 2016

Dairy is now the most commonly avoided food/ingredient, whilst the ‘reducetarian’ trend is driving dairy-free choices, where people reduce the amount of meat and dairy that they consume in order to improve their health, protect the environment, and spare farmed animals from cruelty.
Mintel Free From Report, 2018

Menu planning

It could seem like a daunting task when menu planning but our ‘chefs brigade’ of 13 chefs are constantly working hard with our food development teams to increase and improve our free-from range to offer you the complete solution across all categories and meal occasions, making it easy for you to respond to vital market and consumer trends, suiting both customers with specific dietary requirements and those with alternative lifestyle options.

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