Welcome to Häagen-Dazs
Häagen-Dazs have been making ice cream like no other since 1961.
Our founder, Reuben Mattus’ vision was to make the most extraordinary ice cream the world had ever tasted, a spoonful of luxury to escape the everyday. And to get there he only used the highest quality, carefully selected ingredients. As Reuben said, ‘If you’re like everyone else, you’re lost’.
So, we make an ice cream like no other – the best that best can be.
At Häagen-Dazs we know you can’t sleep walk into extraordinary. You have to dive in. You need to show up, speak out, be open to new ideas, and unapologetically yourself. That’s who we are, and that’s who we’re talking to. Our consumers live for experiences, not things. They’re ready to go heart first, spoon raised into every moment, because emotion beats reason and life’s better when you Don’t Hold Back.
We Don’t Hold Back with flavours, always choosing real ingredients to create moments of real indulgence. In every action, every touchpoint, every interaction we Don’t Hold Back… and we never will!
We want to liberate people to live for right now, if you want something extraordinary, if you’re ready – Don’t Hold Back.
